108. Is Sex Addiction Real? What if You’re Just a Cheater?

I’m not a big fan of the term “sex addiction.” While some men fall into this category, a lot of men don’t. Therefore, calling any guy who has been unfaithful multiple times an “addict” is not necessarily accurate.

This matters when you’re in recovery, as treating an addict who isn’t an addict will not work. 

In fact, it typically backfires and results in relapse. I believe this is why we see such a high rate of relapse. Not because sex addiction is hard to recover from, but because men are not getting the recovery that they actually need.

It’s also my belief that this is why many betrayed partners often feel that their husbands are “not in good recovery.” 

I think that betrayed partners sense a lack of change in the areas that they feel are responsible for their husbands’ acting out. While many men find this frustrating (I know I did), I wonder if these ladies are onto something?

In this episode, I talk about the difference between an addict and a chronic cheater and what needs to be done differently in recovery.

If you don’t resonate with the term “sex addict,” you’re not alone. While each of my recovery groups has 1 or 2 sex/porn addicts, most of the men in my program don’t meet the diagnostic criteria of “addiction.”

If you want to dive further into this, check out my book on Amazon or Audible. The book is written from a process addiction approach rather than your typical sobriety/abstinence approach. Here is the link to my book: https://a.co/d/01M8659n

FULL TRANSCRIPT

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You don’t realize what lying does. It’s very

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very very damaging

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to other people. Very damaging when we lie

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like that blatantly.

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Okay? So what I’m saying basically is, if

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they’re gonna accuse you of things that you’ve

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never done,

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just let it go.

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Nod your head and say, yeah. I I

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understand why that would be of concerning because

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of how much I’ve lied. Don’t defend yourself

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and say, I’ve never done that. Why are

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you accusing me? You know, don’t go there.

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You guys gotta have some grace in the

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beginning here.

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You are listening to the sex addiction podcast

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for high achievers, business professionals, executives, and entrepreneurs.

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This podcast is designed to apply sobriety and

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recovery principles specifically to the mindset of the

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high achiever. I’m your host, Roland Cochran, founder

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of the Successful Addict, a recovery group for

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high achieving men struggling with sex and porn

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addiction. For more information about joining our group

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or attending our next retreat, visit successfuladdict.com.

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And now, enjoy the rest of the episode.

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Is this whole thing even an addiction? Alright.

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Are these guys making this up so that

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they can get off the hook? Right? These

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are questions that are brought up all the

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time, especially by partners. Right? Is my husband

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actually an addict or is he just this

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asshole who’s cheating? And so let’s talk about

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this because I do think this matters.

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I’m not a big fan of the term

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sex addiction. I don’t like it only because

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it’s too broad. I think we should call

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this whatever we wanna call it, but I

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think we should have different categories because I

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do think there are men who are addicted

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in the sense that they can’t stop. They

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cannot stop. They’re addicted.

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And then there are men who are doing

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this who can stop. And therefore, you know,

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it would be called, again, compulsive,

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deceptive sexuality,

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some other name. But they’re not addicted in

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the sense that they can stop. And here’s

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why this matters is

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it dictates the treatment. It dictates the modalities.

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The issue right now is I believe there’s

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this overemphasis

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on this being an addiction that these men

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are powerless, that they cannot stop,

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and that we need to monitor these guys.

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They need to go to 90 meetings in

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ninety days, and my gosh, they can’t wait

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to masturbate. They can’t wait to look at

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pornography, and we gotta shield them from all

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electronic devices. And I think there are men

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who are addicted. Absolutely. They can’t stop. They

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truly can’t. I would say in my groups,

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two of the eight men in I have

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groups of 10.

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Two guys in every group are addicts. So

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I’m not saying that sex addiction is not

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a porn addiction is not a thing.

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It is a thing. I’ve seen it. Men

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can become addicted to it and it can

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be very difficult for them to stop. It’s

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very difficult for them to even go more

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than twenty four to forty eight hours. So

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that person would be defined. I think calling

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that person a sex addict or a porn

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addict would actually be an accurate description. Right?

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They can’t stop. They’re trying to stop. They

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can’t. Then there are guys who when they

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get caught, they can stop and they do

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stop. And they might not stop forever, but

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just because you can stop for like nine

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months

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and then you do it again or you

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stop for two years and do it again.

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Again, does that make the guy an addict

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that he made this decision to go do

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this thing? But he could stop, right, when

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he got

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caught. I think we need to be more

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curious about that. Now, again, why is all

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this matter? Because it dictates the treatment. Right?

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Addiction treatment is largely abstinence based, sobriety based.

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Right? Don’t do this. A lot of focus

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on, oh, man, that’s not the life I

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wanna live. I don’t wanna be that guy.

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And we haven’t studied how effective twelve step

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is for sex addiction. I’ve been to a

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lot of the rooms. There’s not a lot

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of sobriety in there, so I’m not sure

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how effective it is. The stats don’t appear

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to show that it’s effective

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based off of the relapse rate. But again,

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I also wonder too how much of it

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is actually effective or not effective, and how

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many men are actually going to a abstinence

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based, sobriety based addiction group who don’t have

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an addiction.

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Right? And so sometimes I think, you know,

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we look at the sobriety rate because it’s

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low. Right? It’s what? Thirty seven percent, I

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think. And a lot of people are like,

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oh, you know, and they assume that it’s

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hard to overcome this so that guys can’t

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get sober. I disagree with that. I really

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disagree with that. I don’t think that’s the

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issue. I think the issue is

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we can’t just call this sex addiction

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like we do with narcotic different substance addictions.

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Right? To call somebody who has an alcohol

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problem, it is actually safe to go into

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that room and say, you guys have a

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dependency on alcohol. And largely, everybody in the

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room kinda does have a dependency to alcohol.

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Right? They can’t stop. They’ve tried. Or cocaine

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or heroin or methamphetamine or whatever it is.

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It actually is safe to come in that

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room and kinda blanket them all with this

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chemical dependency because they are. Here’s what’s different

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about sex addiction. Think about the variety of

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behaviors.

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Flirting, fantasy, conquesting after women at bars and

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work conferences,

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affairs, emotional affairs. There’s digital content where you

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can buy content. There’s interactions with other women

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digitally. There’s pornography. There’s the list goes on

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and on and on and on and on.

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A lot of men in this space, they

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actually just wanna be wanted themselves. They wanna

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be wanted. They wanna be desired. They want

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women to lust after them. Right? So it’s

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actually less about lusting after the women and

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more about getting people to lust after them.

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Right? That was my personal addiction. Mine, it

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wasn’t really about sex and pornography and it’s

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so much for me as much as was

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as it was. I wanted attention from women.

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And I wanted sexual attention from women, physical

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attention from women. So again, it’s it’s a

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very, very wide variety of behaviors we can

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engage in. Now listen to this. Think about

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each of those, somebody could be getting something

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completely different. Right? An emotional affair,

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Yes. You’re breaking your marital contract.

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But how addictive is that if the guy’s

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getting some of his intimacy needs met or

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love needs met or whatever? And again, I’m

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not condoning his behavior. If he’s ready to

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move on from his marriage, he needs to

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go tell his wife that before he goes

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around lying to her and two timing her

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and living this double life. That’s entirely unacceptable.

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It’s extremely childish and it’s abusive is what

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that is. You don’t get the right to

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just lie to somebody. But so I’m not

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condoning their behavior. But what I am saying

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is how addictive is it really if he’s

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getting something human out of it? It’s unfaithful.

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Sure. Is it infidelity? Absolutely. Is it cheating?

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You bet your ass. Is it warrant divorce?

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You bet it does. So So I’m not

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condoning it, but I’m just saying calling it

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a sex addiction

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might be doing more harm than good. What

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I mean by that is is throwing that

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guy in 12 step meetings and making him

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call a sponsor all the time and having

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him do do check ins every single night.

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Is that really necessary when this guy can

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stop, isn’t addicted, hasn’t been addictively

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engaging in these behaviors? He was more so

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doing it because he could get away with

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it. He was lying. He was hiding it.

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Right? So again, there’s a difference between lying

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and hiding stuff and addiction. Those are not

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the same thing. And that’s why I really

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I think we need to be careful what

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we’re calling this. If you truly are addicted,

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you can’t stop. You have persistent urges all

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day long, right? Your brain wants to, hey,

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we gotta go do this. We got then

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you’re not an addict.

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If you can stop and just carry on

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with your life and not do these behaviors,

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you’re not an addict. You were just doing

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them because you could get away with it

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and you thought that you would never get

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caught, But you might not be addicted. Now

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again, why does this matter? Because the treatment

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is different. Why have that guy waste a

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ton of his time through all these addiction

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based, sobriety based, abstinence based treatment protocols which

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a lot of them are very time consuming,

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right? And that’s the whole point. The whole

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point is to fill your time with healthy

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behavior so that these addictive thought processes can

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start to lose power over you.

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But if he’s not an addict, I would

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say you can skip to recovery. You can

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skip to change. We don’t need to have

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this massive emphasis on sobriety and abstinence and

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just hounding this guy of, when are you

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gonna cheat next? And I bet you you’re

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looking at all these women at the gym

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and maybe he’s not though. I never did.

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I wasn’t this massive fantasy guy. I respect

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women. I’m very close with my sister, my

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daughter. I’m not this guy just running around

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looking at women like pieces of meat. I

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have boundaries there, right? I’m a professional in

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healthcare, right? I’m seeing patients all day long.

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I’m not just this pervert. And so, I

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do think we need to be careful with

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some of

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the blanket kind of diagnoses that go with

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addiction and just throwing that at any single

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guy who’s ever cheated. If you’re an addict,

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then, yeah, you probably hear all that in

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your stuff and you’re like, oh, my gosh.

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That’s so me. Please help. Right? So, it’s

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probably great. But if you’re not, it can

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be pretty darn offensive. I really had a

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hard time with everyone telling me how addicted

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I was when I was not addicted.

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I can stop. I’m going to stop. I

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don’t have plans to go back to these

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things, Right? Being hounded every single day of,

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oh, did you call your sponsor today? Or,

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oh, you’re only going to two meetings this

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week. Or it just became a bit frustrating

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for me because I felt like I was

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being talked to and treated like I had

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a problem that I never had. Truly, I

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never did any of these things and now

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all of a sudden I’m being treated like

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it. Now again, guys, we need to have

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some grace here. They don’t know what our

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addiction is and neither do you when you

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first start. So I would say,

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yes, it’s frustrating when someone comes to you

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and is telling you that you have a

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problem you don’t have. That is frustrating. I

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hear that. I was frustrated by it too.

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We need to have a little bit of

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grace here because

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what your couple’s therapist and the different CSATs,

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what they’re trying to do with you and

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your partner is stabilize, get some safety in.

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Your therapist doesn’t know what your process diction

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is and it’ll be a few months until

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they really figure out the ins and outs

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of it. And your wife is freaked out,

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right? She’s reading the books, she’s listening to

261
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podcasts, you just lied to her for however

262
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many years in the most horrific way. So

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her nervous system is shot. She is freaked

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out. She’s absolutely freaked out and she doesn’t

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believe you for a second. So when you’re

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like, oh, honey, you don’t have to worry

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about that. I don’t fantasize. She’s like, yeah,

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whatever. You’ve lied to me before. You’re probably

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lying to me now. So guys, we have

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to have a little bit of grace here

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especially in that first six months or even

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even the first year

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of

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guys, you don’t realize what lying does. It’s

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very, very, very damaging

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to other people. Very damaging when we lie

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like that blatantly.

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Okay? So what I’m saying basically is if

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they’re gonna accuse you of things that you’ve

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never done,

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just let it go.

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Nod your head and say, yeah. I I

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understand why that would be of concerning because

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of how much I’ve lied. But I can

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assure you I’m not I’m I’m very it’s

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very it’s a top of mind right now.

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I’m not going to do that. Don’t defend

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00:09:58,070 –> 00:09:59,750
yourself and say, hey. I’ve never done that.

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Why are you accusing me? Don’t go there.

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You guys gotta have some grace in the

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beginning here. Now as time goes on, you

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start to figure out the ins and outs

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of your particular process addiction, and you start

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to realize that, hey. It’s it’s really not

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00:10:11,774 –> 00:10:13,855
sexual. It’s really more around if you’ve listened

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00:10:13,855 –> 00:10:15,294
to the podcast, you’ve heard of mine. Right?

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Mine’s really about attention, admiration, superiority, accomplishment. You

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00:10:19,054 –> 00:10:22,335
know, I yes. It involves women sometimes, but

299
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usually it also involves impressing businessmen and doing

300
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well in business and making lots of money

301
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and buying fancy things. Right? So it was

302
00:10:29,549 –> 00:10:30,769
really all about attention.

303
00:10:31,070 –> 00:10:33,870
Right? And women got caught into that. But

304
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the truth was my process addiction was way

305
00:10:35,949 –> 00:10:37,409
more robust than just

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physical or sexual interactions with encounters with women.

307
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It was a lot of other things. And

308
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so, again, that’s why I’m saying if we

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00:10:44,764 –> 00:10:46,784
don’t necessarily need this massive

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addiction sobriety

311
00:10:49,084 –> 00:10:51,644
emphasis, and again, make sure that you’re actually

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truly not addicted. That’s something that you should

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talk about in your peer group and make

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sure the other guys are, No, I think

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you are. Talk to your therapist about it.

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You’re not the person you’re not qualified to

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00:11:01,850 –> 00:11:03,529
come in and decide whether you’re an addict

318
00:11:03,529 –> 00:11:05,450
or not. Right? You need to get into

319
00:11:05,450 –> 00:11:08,095
this and do your own due diligence and

320
00:11:08,095 –> 00:11:09,615
do your own therapy work and do your

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00:11:09,615 –> 00:11:11,774
own recovery work to kinda figure out what

322
00:11:11,774 –> 00:11:14,195
was the root of all of these decisions.

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00:11:14,495 –> 00:11:15,634
And was it truly

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addiction with this, you know, was it this

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addictive

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escapism

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coping emotional regulation thing

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or is it not? Because if it’s not,

329
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I think then we start to kinda transition

330
00:11:26,870 –> 00:11:28,490
more towards just recovery

331
00:11:28,870 –> 00:11:30,950
and kind of fast forward through the whole

332
00:11:30,950 –> 00:11:34,169
sobriety thing if relapse is not this massive

333
00:11:34,309 –> 00:11:36,884
imminent thing for you if you’re not addicted.

334
00:11:36,944 –> 00:11:38,144
And now we just need to make sure,

335
00:11:38,144 –> 00:11:39,745
okay. So if you’re not addicted, we need

336
00:11:39,745 –> 00:11:41,504
to change the thought processes that led to

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00:11:41,504 –> 00:11:43,985
the decisions. Right? So, again, I usually use

338
00:11:43,985 –> 00:11:46,304
me as an example because it’s just easier

339
00:11:46,304 –> 00:11:47,904
for me because I’m familiar with my process

340
00:11:47,904 –> 00:11:49,264
addiction. So what do I mean by if

341
00:11:49,264 –> 00:11:51,580
you’re not an addict, kinda skipping to more

342
00:11:51,580 –> 00:11:54,139
of a recovery based approach rather than a

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00:11:54,139 –> 00:11:56,620
sobriety absence based approach? We gotta figure out

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00:11:56,620 –> 00:11:58,220
what went on in your brain. So for

345
00:11:58,220 –> 00:11:59,820
me, obviously, I already told you guys. Right?

346
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So my big thing was insecurity.

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00:12:01,899 –> 00:12:04,399
Right? So I was engaging in behaviors

348
00:12:05,315 –> 00:12:07,875
to boost my resume and make myself look

349
00:12:07,875 –> 00:12:09,955
more impressive. Right? So that’s great and we

350
00:12:09,955 –> 00:12:11,075
need to work on that. But then the

351
00:12:11,075 –> 00:12:13,875
question is, let’s go before that even. Okay.

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00:12:13,875 –> 00:12:15,634
Why do you need to be impressive? What’s

353
00:12:15,634 –> 00:12:17,794
that gonna give you? Right? What’s the benefits

354
00:12:17,794 –> 00:12:20,190
of being impressive? And then what’s the consequences

355
00:12:20,330 –> 00:12:21,389
of being unimpressive?

356
00:12:21,850 –> 00:12:24,090
Right? So if you’re not super wealthy and

357
00:12:24,090 –> 00:12:26,830
you’re not the top in your career and

358
00:12:26,970 –> 00:12:28,649
women aren’t giving you all this, so what’s

359
00:12:28,649 –> 00:12:30,570
the consequence of that then? What are you?

360
00:12:30,570 –> 00:12:32,429
Are you a loser? Is your life boring?

361
00:12:32,764 –> 00:12:35,164
Right? If, oh, women aren’t giving you attention,

362
00:12:35,164 –> 00:12:37,485
that means you’re not that special. Right? Like,

363
00:12:37,485 –> 00:12:40,125
what are you concluding about not having their

364
00:12:40,125 –> 00:12:42,205
attention? Right? So, it’s what am I getting

365
00:12:42,205 –> 00:12:43,725
out of it? What am I trying to

366
00:12:43,725 –> 00:12:45,965
avoid? Right? It’s all these questions that we

367
00:12:45,965 –> 00:12:48,044
need to start asking to really understand your

368
00:12:48,044 –> 00:12:50,120
process addiction. And I think this is why

369
00:12:50,120 –> 00:12:52,919
I’m personally in such great recovery and I’ve

370
00:12:52,919 –> 00:12:55,019
spent a ton of time on the recovery

371
00:12:55,079 –> 00:12:57,399
work. There’s sobriety and abstinence and all that.

372
00:12:57,399 –> 00:12:59,240
And again, if you’re an addict, you definitely

373
00:12:59,240 –> 00:13:00,839
need to focus on that. I am in

374
00:13:00,839 –> 00:13:03,105
full support. I do believe if you are

375
00:13:03,105 –> 00:13:05,184
an addict, I do believe you cannot recover

376
00:13:05,184 –> 00:13:06,705
until you get sober. Right? So if you

377
00:13:06,705 –> 00:13:08,784
truly are addicted to sex or pornography, you

378
00:13:08,784 –> 00:13:11,365
gotta sort that out. But the recovery works

379
00:13:11,424 –> 00:13:13,345
where the magic happens. Right? That’s where the

380
00:13:13,345 –> 00:13:15,504
decision making changes. That’s where the safety comes

381
00:13:15,504 –> 00:13:17,370
back. Right? That’s where your wife’s gonna start

382
00:13:17,370 –> 00:13:19,450
trusting you again. Right? How well do you

383
00:13:19,450 –> 00:13:22,809
understand your process addiction? This perceived benefit, why

384
00:13:22,809 –> 00:13:24,889
it was worth the risk. And then the

385
00:13:24,889 –> 00:13:27,370
consequences you were trying to avoid. Right? What

386
00:13:27,370 –> 00:13:29,450
went into making these series of decisions? What

387
00:13:29,450 –> 00:13:30,649
were you getting out of it? Because you

388
00:13:30,649 –> 00:13:32,115
were getting something out of it. Humans don’t

389
00:13:32,115 –> 00:13:33,254
just self destruct

390
00:13:33,715 –> 00:13:35,715
and violate their integrity for no reason. They

391
00:13:35,715 –> 00:13:37,554
violate their integrity because they think it was

392
00:13:37,554 –> 00:13:38,294
worth it.

393
00:13:38,674 –> 00:13:40,915
Your question is, why did I think it

394
00:13:40,915 –> 00:13:43,554
was worth it? Right? That’s recovery work. Especially

395
00:13:43,554 –> 00:13:45,715
for the guys who don’t necessarily fall into

396
00:13:45,715 –> 00:13:46,375
that addiction

397
00:13:46,919 –> 00:13:49,000
category. You really need to start to figure

398
00:13:49,000 –> 00:13:51,000
out, hey, how can I promise my wife

399
00:13:51,000 –> 00:13:52,759
that this isn’t gonna happen again if I

400
00:13:52,759 –> 00:13:54,519
don’t really know why I made the decision

401
00:13:54,519 –> 00:13:56,039
in the first place? Now, for those of

402
00:13:56,039 –> 00:13:57,639
you who wanna figure this out more and

403
00:13:57,639 –> 00:13:59,240
if you’re a betrayed partner listening to this

404
00:13:59,240 –> 00:14:01,225
episode, check out my book. It’s a really

405
00:14:01,225 –> 00:14:02,985
short book. It’s a 190 pages. For those

406
00:14:02,985 –> 00:14:04,664
of you who don’t read, it’s on audiobook

407
00:14:04,664 –> 00:14:06,345
as well on Audible. You can search my

408
00:14:06,345 –> 00:14:08,184
name Roland Cochran or you can also look

409
00:14:08,184 –> 00:14:10,024
up the High Achievers Guide to Sex Addiction

410
00:14:10,024 –> 00:14:10,524
Recovery.

411
00:14:10,904 –> 00:14:13,019
But, yeah, my book talks all about process

412
00:14:13,019 –> 00:14:14,459
addiction. How does it form? What do you

413
00:14:14,459 –> 00:14:15,980
need to do to recover? All that’s in

414
00:14:15,980 –> 00:14:17,579
the book. I’ll put the link to Amazon

415
00:14:17,579 –> 00:14:19,440
in the show notes. But seriously,

416
00:14:19,820 –> 00:14:21,980
it does matter. It does matter if you’re

417
00:14:21,980 –> 00:14:24,139
an addict or not. It does matter because

418
00:14:24,139 –> 00:14:26,959
it’s going to potentially slow down your recovery

419
00:14:27,019 –> 00:14:28,079
if you are not.

420
00:14:28,504 –> 00:14:29,945
Right? I would say we don’t need to

421
00:14:29,945 –> 00:14:32,284
have as much of an emphasis on sobriety

422
00:14:32,345 –> 00:14:34,264
and abstinence. I would always go there first

423
00:14:34,264 –> 00:14:35,464
just to make sure you’re not an addict.

424
00:14:35,464 –> 00:14:36,985
It’s not gonna hurt you. But if it

425
00:14:36,985 –> 00:14:39,245
starts to seem like maybe you’re not addicted,

426
00:14:39,464 –> 00:14:41,464
okay. Hey. Maybe let’s let’s start kinda bumping

427
00:14:41,464 –> 00:14:43,304
over to the recovery side of things and

428
00:14:43,304 –> 00:14:44,799
start getting a move on over there because

429
00:14:44,799 –> 00:14:46,480
ultimately that’s where the safety and the trust

430
00:14:46,480 –> 00:14:46,980
is.

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00:14:48,399 –> 00:14:50,559
Thanks for listening to this episode. If you

432
00:14:50,559 –> 00:14:52,320
are a high achiever with a sex addiction

433
00:14:52,320 –> 00:14:54,000
and you’re looking for a recovery group full

434
00:14:54,000 –> 00:14:57,144
of like minded men, visit successfuladdict.com.

435
00:14:57,144 –> 00:15:00,024
We provide men with a recovery mastermind group

436
00:15:00,024 –> 00:15:01,245
using four day retreats,

437
00:15:01,625 –> 00:15:04,424
weekly group calls, and daily accountability check ins.

438
00:15:04,424 –> 00:15:06,664
If you wanna achieve long term sobriety and

439
00:15:06,664 –> 00:15:08,504
save your marriage, go to our website and

440
00:15:08,504 –> 00:15:09,485
fill out our application.

441
00:15:09,865 –> 00:15:12,120
If you enjoyed this episode, please please pass

442
00:15:12,120 –> 00:15:13,720
it along to a friend in recovery who

443
00:15:13,720 –> 00:15:15,720
would benefit from listening. It is my mission

444
00:15:15,720 –> 00:15:17,399
to get this information out to as many

445
00:15:17,399 –> 00:15:19,720
high achievers as possible, and I can’t do

446
00:15:19,720 –> 00:15:20,860
it without your help.

50. Why Sex Addiction Recovery Is Different For Successful Men

Working with high-achievers and entrepreneurs, there are definite differences between these men and the general population. These differences require a unique approach when it comes to sex addiction recovery. Sex addiction is a process addiction,... Continue

30. Is Sex Addiction a Christian Problem?

Scott Cone and Chris Inman run a sex and porn addiction coaching program for Christian men.  In this episode, we discuss the aspect of Christianity as it pertains to sex addiction. We also talk about... Continue

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